IN DEFENCE OF TELLING GIRLS THEY CAN

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by Carmina Masoliver

I have recently come across a lot of backlash against the ‘This Girl Can’ campaign, including this article from The Guardian. Whilst I’ve read arguments that Sport England would do well to challenge the massive pay gap between men and women in sports, I reject the notion that it should be in spite of this campaign, claiming that it’s not needed, that it’s patronising, or that it’s actually about sex.

The taglines on the website that sums up the campaign is that ‘fear of judgement is stopping many of us from taking part in exercise. But as thousands of women up and down the country are proving, it really doesn’t have to’; ‘It’s a celebration of active women up and down the country who are doing their thing no matter how well they do it, how they look or even how red their face gets.’

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