by Mike Vinti
The lines between the underground and mainstream music worlds have been blurring for a while now. As with the majority of issues facing the music industry these days, this is largely because of the internet. While it’s been an undeniably positive force on music itself, allowing fans and artists to connect more easily as well as opening whole new worlds of music to potential fans, it’s also made underground music more marketable.
This may not sound like a bad thing, and to a large extent it isn’t. While it would be great if musicians could live off credibility alone, in the ruthless world of capitalism in which we live, you need to be stacking that P if you want to survive. Where this increased marketability becomes less positive however is when corporations start getting involved.