This ominous little phrase is often associated with all kinds of bad news, be it break ups, deaths, illnesses, or something else of equal unpleasantness. In the context of this article, it deserves its reputation. We do need to talk. We all need to talk. And not just small talk. We need quality communication, not empty words and broken promises. There are currently a lot of people in the media who are doing a lot of talking, but to me it’s the same set of regurgitated words. If we’re lucky, they’re slightly reformatted. Strong and stable. Make Britain Great again. For the many, not the few. Change Britain’s future. Britain together. When you repeat the same thing over and over, it loses its meaning.