Let’s get something perfectly straight. The proponents of 21st century capitalism do not want to be your friend. As much as the likes of Starbucks and Apple might wax lyrical about fair-trade, rainforest friendly, organic, aspirational community funds,, they are not interested in improving your living standards, and they don’t care if you dream big, or live with dignity. They have only one true desire; —they want to bleed you like a stuck pig until your veins run dry, and their cups overflow with crimson cascades of our life-force. Metaphorically… more or less.
And we know it too. Capitalism, like any self-respecting cannibal, wears a human face — but it sits uneasily with us. Subconsciously we know that even in a world where it is the dominant ideology, it has all the sincerity of a crocodile’s grin. That’s why we all need a sanctuary — a place of refuge from the dull buzzing rhetoric of productivity, aspiration and progress that continuously echo round our heads every time we tune into society.