DATA-MINING: STILL THINK YOU HAVE NOTHING TO HIDE?

By Gunnar Eigener

Data is a commodity. It is a digital blueprint of our lives that we leave behind wherever we go on the internet and in life. Many of us consider it to be of little interest. After all, what does it matter where or what we shop for? Who cares about the sites we search for via Google and what pages we like on Facebook? Well, it turns out that our governments and private companies do.

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