WRAP’S FOOD WASTE ELEPHANT

by Rowan Van Tromp

Weighing in at an estimated 15m tonnes per annum, the UK’s food waste mountain is an issue that is finally been given the kind of attention it warrants, thanks to the persistence of campaigning groups like Feedback and The Real Junk Food Project, who both featured on Channel Four’s series Hugh’s War on Waste – the latest in a long line of environmental food campaigns lead by TV chef Hugh Fearnley-Whittingstall.

Launched in conjunction with the series, a petition by This Is Rubbish has gained nearly a quarter of a million signatures. In an open letter to the CEO’s of the ‘Big 4’ supermarkets, it calls on retailers to collaborate with each other, as well as WRAP (Waste Resources Action Programme), to measure on-farm food waste so that it can be benchmarked by 2018 and ambitious targets can be set to reduce it by 2025.Continue Reading