FASHION AND FOOD: THE FRENCH GOVERNMENT ATTACK EATING DISORDERS HEAD ON

by Jess Howard

While some may see it as a separate entity altogether, fashion is unquestionably a form of art. From the creative process that designers progress through to create high fashion pieces, to the advertising campaigns used to sell them, fashion design influences the masses. But this is where the industry often encounters conflict: thousands of people are being diagnosed with eating disorders each year, and many are pointing their fingers at the fashion industry, for its insinuation that thinness represents the epitome of beauty.

In an attempt to combat this, France recently passed a bill stating that fashion models must prove they are healthy weight in order to appear on runways and in advertising campaigns. Failure to comply with this new ruling could lead to up to 6 months in prison and a £54,000 fine. Further more, magazines and advertising campaigns will now be required to make it clear to consumers that their images have been retouched. The purpose of this bill is to attempt to dramatically decrease the percentage of people in the country who develop anorexia, but is this going to work?Continue Reading