Disclaimer: mentions violence against women, casual racism
Last week, the Internet was sent into its usual frenzy over the latest political correctness issue. Amidst the now sadly all-too-common Western-centric controversies, such as actress Rose McGowan raising the issue of the use of casual violence against women in movie posters to market ‘X-Men: The Apocalypse’, the Internet also reacted strongly to a television advert from China that was making its rounds on social media. The ad, featuring national detergent brand Qiaobi, contained levels of racism considered disturbingly casual by most standards.
In the commercial, a pouch of Qiaobi cleaning liquid is forced into a black actor’s mouth by a Chinese woman, who goes on to bundle him head-first into a washing machine. After a few cycles, she opens the lid and in his place, a Chinese man emerges instead. He proceeds to wink at the camera before the tagline appears onscreen: “Change begins with Qiaobi”.