LET’S TALK ABOUT UKIP

by Chris Jarvis

I am loathe to further add to the column inches that have been devoted to UKIP. The problem is that we haven’t yet spent enough time talking about them.

This might seem a bizarre assertion, seeing as it is seemingly impossible to open a newspaper, look at a Facebook feed or watch a news bulletin without seeing a sprinkling of purple and yellow, but where we’ve gone wrong is that we haven’t been talking about UKIP in the right way. Up to now, we’ve been talking about the abhorrent views of UKIP members, the media obsession and pontificated and theorised on explanations for their popularity and support. What we’ve failed to spend enough time talking about is how we’re going to beat them.

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