CULTURAL CRITICISM AND YOUTUBE RANTS – PART 2

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by Eli Lambe

In Part One, I looked at how right-wing Youtubers use and abuse the idea of freedom of speech in constructing their worldview, and the connection between their celebration of abusive behaviour and feelings of humiliation. I used Adorno’s Cultural Criticism and Society to frame my observations. In this part, I will look at divisions within the workforce and how this creates vulnerabilities to right wing punditry – still using Adorno as a frame.

Adorno argues that labour is divided into “manual” and “intellectual” labour. However “manual” labour encompasses a lot more than working with your hands. It’s probably more accurate to use “menial” labour, which includes factory, construction, custodial and agricultural labour (what is usually covered by manual) as well as the huge number of exploitative customer service, food service and sales jobs. These distinctions are sometimes blurry, and stink of classist value judgements, but can still provide a useful way of addressing structural divisions and how those divisions impact on solidarity and belief.

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CULTURAL CRITICISM AND YOUTUBE RANTS: THE DIALECTIC OF FREEDOM OF EXPRESSION

by Eli Lambe

Part One of Two

Given the revelations in the Darren Osborne trial, and the general spread of Alt-Right, Far-Right and, bluntly, Nazi and White Supremacist discourse online, it is vitally important that we use the tools we have to understand how such ideological horrors are able to spread, what they look like, and what this spread says about the methods and platforms they use.

In Blog Theory, Joni Dean describes a phenomenon that she labels “Communicative Capitalism” whereby “Contemporary communications media capture their users in intensive and extensive networks of enjoyment, production and surveillance… Just as industrial capitalism relied on the exploitation of labour, so does communicative capitalism rely on the exploitation of communication”.

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