by Mike Vinti

It was announced on Wednesday that influential music blog Pitchfork – virtual second home to many music nerds – has been sold to Condé Nast, the publishing group behind Vanity Fair and Vogue.

On the face of it, this is a pretty boring piece of news to anyone other than music journalists; Condé Nast is no longer the giant of media it once was, and Pitchfork has a relatively niche audience.  As such, this announcement has been met with derision by many in the blogosphere, perhaps wary of the old-world Nasties infringing on their ad revenue, alongside some legitimate concerns for the diversity of its audience and contributor pool. Yet aside from the dull business of one company purchasing another, the deal proves far more interesting than it first appears.Continue Reading