The exploitation by corporate sponsorship of many different aspects of our lives is so deeply embedded that we barely express any outrage at the sheer audacity and hypocrisy of it all. Yet it is this sponsorship that attempts to deceive us into believing these companies should somehow be part of our lives, that we should embrace them. Integrity and morals are left outside the boardroom, deals are struck, and brands and corporate logos are pushed into our line of vision and within earshot at every opportunity. The sums are vast and are already eclipsing any sense of decency in pursuit of more money.
The problem that we are facing is that those in power adhere to the desires of the corporate sponsors. You just have to look at the TTIP and TISA deals to see how the rights of citizens and any concerns for their health and safety are overridden in favour of advancing corporate globalisation.