by Toby Gill
Part of a new series exploring the concept and consequences of ‘free trade’ from a variety of perspectives. (Part 1 can be found here: How to Hunt the Stag: Power, Blackmail and Exploitation)
Let’s suppose I am the editor of a brilliant and highly successful politics and arts magazine (ahem). My magazine is so utterly brilliant that I believe it’s time to break into an international market. I’m aiming big – I want to sell my magazine in China. However, all manner of obstacles lie in my way. Firstly, there is the physical distance – my magazines have to reach the other side of the world. Next, I would need to alter the magazine to comply with Chinese laws and regulations (which could be completely unrecognisable, even if they weren’t written in a different language). Then I require the local infrastructure to advertise my product, a shop to sell it from, and local workers to operate this shop. Each of these steps will also require a translator, as will the translation of my magazine itself. I also need the Chinese State not to have any subsidies for local magazines that price me out of the market, nor quotas which restrict my sales. Finally, even once all this has been achieved, cultural differences may render my once gripping magazine totally uninteresting to locals.
In short, my magazine isn’t going to sell many Chinese copies any time soon.